Social Media
I create cross-functional relationships to source content and meet employees around the world, to cover topics people that the people important to you find important: Learning & Development (my favorite) | Career Pathing | DE&I | Talent Community Pipelining | Business-Related Updates | Veterans | Recruitment Marketing | ESG | Employee Spotlights | HR Events | CSR | & more
Select Social Wins
Growing a program from scratch (yes, $0) to managing a budget of $1MM over four years
Generating the first sale in company history through social media
Creating an employee advocacy program from scratch at a F50 company
Leading the social team for the inaugural #TEDatWellsFargo event, resulting in positive sentiment 267% over benchmark
+112% content volume YoY and with that, +16% average clicks
“I see humanity in our social posts for the first time. Thank you.” — Global Director
Growing the scope of the role to more than social media AND building at least one thing from scratch at every single company, which I hope to do more of!