Based in Georgia (USA, not the country!), I have created content for and with partners and clients in Argentina, Brazil, Brussels, Canada, China, England, France, Germany, Hong Kong, India, Ireland, Italy, Japan, Malaysia, the Philippines, Scotland, Switzerland, and the USA.

Credentials include 6+ years in global Employer Branding & Recruitment Marketing, including a global Fortune 50, and 10+ years in HR/Marketing/Comms, with formal education:

  • M.A. in Journalism and Mass Communication, University of Georgia

  • B.A. in Communication Studies, University of Lynchburg

  • Post-graduate Certificates

    • Brand Management, Cornell University

    • Managing Social and Human Capital, University of Pennsylvania

Whatever you need help with: advocacy, communications, an employer brand strategy, a culture (r)evolution… I’m glad you’re here. Below is my Jerry Maguire moment: my raison d'etre, and manifesto for, the world of branding, culture, and retention.

I believe in...

  • early talent development and creating clear career paths for people at all levels.

  • bench planning, continuous learning, and challenging yourself and others with the best of intentions.

  • accountability, and realistic expectations. I also believe in those expectations being kept high.

I believe that...

  • every action by every employee is a tiny contribution to your culture, which needs to be thoughtfully evolved and continuously managed.

  • success requires a combination of skills: marketing, recruiting, listening, analyzing, selling, strategizing, content creation, project management, and more.

  • to understand and start improving a culture, a small team is needed... but one will do, to start.

  • employees need as much care as customers. After all, who's taking care of your customers?

*This work includes: from onboarding to offboarding, manager training (interview training, manager development, etc.); content strategy and execution; career site management; candidate experience; recruiter enablement; engagement surveys, focus groups & 1:1s; review site management; analysis & reporting; constant learning; etc., and a lot of collaboration to make this all happen.

It does not include: throwing up “we’re hiring” posts with the expectation of a flood of qualified candidates; recruitment marketing without having a great product (the work experience) to truthfully market; doing anything in a silo; egos; or, importantly, an end date.